I believe we have an ineffective culture in the physical therapy world with regards to money. It seems that PTs are supposed to be completely fulfilled from merely dedicating ourselves to the betterment of our patients, with only minimal regard for taking care of our finances. In particular, our educational programs barely gloss over marketing/branding,
The graphic you see at the start of this post is from the movie Patch Adams, where a man committed to a psychiatric institution becomes a medical doctor attempting to restore greater humanity to the profession. The scene depicted here is Patch in the psych ward explaining to his attending (but not attentive) physician that
During the past few years, as I completed a manual therapy fellowship, I have been much more involved with the PT community online. I have seen many blogs and tweets in social media promoting physical therapy with the #GetPT1st hashtag and giving testimonials on patient outcomes. I think these efforts are valuable and should continue.